By Stephen Macaulay
There are an estimated 58-million visitors to Walt Disney World each year. That is more than double the entire population of Florida.
People come from all 50 states and from countries around the world.
The base price for a ticket to the theme parks is $109 per day. It is estimated that the average visit to what is generally described as “The Happiest Place on Earth” is six days.
Let’s say for the sake of argument that people go to WDW and spend five days visiting the parks (they might spend the sixth at the Disney Springs shopping complex).
For five days, that would be $545 for tickets ($109 x 5).
For 58-million visitors, that’s $31,610,000,000.
Yes, billions.
Odds are you or someone you know has gone to WDW. And while it might seem like a heavy-lift to spend as much as any number of days cost to visit (that $31.6 billion doesn’t factor in plane fares, transportation, lodging, food, souvenirs, etc.), Disney is well known for its high standard of customer service.
There is value for money.
Another aspect of The Walt Disney Company is that it has developed (or purchased) some of the most beloved fictional characters of all-time. You can be a card-carrying member of AARP and have fond memories of Annette Funicello and Mickey; you can be in preschool and be capable of singing along with Elsa; you can live in your mom’s basement and know the back stories of even the obscure denizens of the Marvel Universe.
Disney owns 25,000 acres in central Florida where its parks and other amenities exist. That area is the “Reedy Creek Improvement District,” and operates with its own fire department, sanitation services and other functions of a municipality. A Florida law made it, and some other properties, an “independent special district.”
And Florida governor Ron DeSantis, allegedly because he was annoyed that WDW didn’t go along with his mask-free approach to COVID and because Disney CEO came out in support of the repeal of the Florida Parental Rights in Education Act, signed Florida Senate Bill 4-C, which revokes Disney’s right to operate as an independent special district.
One of the problems that the Democrats have is that they make things far too complicated in their messaging. They have a tendency to worry unnecessarily that they might offend someone by taking a stand on something so they boldly say little.
Meanwhile, the Other Side, to use a somewhat vulgar but accurate description, makes shit up. And if it doesn’t stick, despite repeated flinging of the bull, then they move on to something else. When called out on the lack of veracity they claim they are being unfairly attacked and then move on to something else.
Meanwhile, Democrats stare at their shoes.
Assuming that Democrats want to continue in positions of power and maybe even relevance, they have to start making bold, simple statements about what is being done by the Republicans (which generally is to say what isn’t being done by the Republicans because they seem to be more about bloviating than legislating).
So consider this:
Why don’t the Dems get out there and announce that Ron DeSantis is taking a wrecking ball to the Happiest Place on Earth. That Ron DeSantis is the enemy of Mouseketeers everywhere.
This is not an exaggeration.
The first-class service that people are familiar with from the Reedy Creek team? That’s going to be taken over by local municipalities. Which will arguably mean the level of service will go down and the tax rate for the people in those local municipalities will go up.
Not good for those who visit WDW. Not good for those who live around WDW.
While there might be moaning by the left flank of the Democratic Party that Disney is a big business and big businesses shouldn’t get any unfair advantages, they need to get over that. Tax breaks for businesses, whether it is for an amusement park or an automobile assembly plant, are now as American as apple pie.
DeSantis dissing Disney is one of the easiest ways that the Dems can reach not just the voters in Florida but across the country (millions of them).
If they can’t make that message resonate, then maybe they really are far less clever than they imagine themselves to be.
Note: Since this was written, the Disney Company dropped a document on the state of Florida which says, in effect, that the legislation signed by DeSantis is in violation of a contract signed by the state and the company 55 years ago. There is not only a rule-of-law issue here: Turns out that there is bond debt that the company has with the state that is due between 2023 and 2038 . . . which is on the order of $1.2-billion, which the state would have to pay — or eat. Nice work, Ron!
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